The BeetRoot is a boutique hotel in Mallorca, Spain. The place you want to be when you are not at the beach. Salty air and the smell of summer, sandy feet and nothing to worry about. 

The concentric circles give you a hint of a cut-in-half beetroot, but not so obvious as we don´t want to make it too literal. The wavy lines also resemble the ocean tide movement and the marks left in the sand.